Who We Are

We’re here to help you plan efficiently and invest successfully

  • We believe that establishing a Financial Plan provides you with the framework to achieve your goals.
  • We pay special attention to LISTEN to you, to ask the right questions, patiently and thoughtfully, to tease out the real problem at work in any given situation.

Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.Warren Buffet

We are a Fee based
firm

  • We will only accept work on the basis that we expect our fees to be good value for you, and that, in due course, the value will clearly be demonstrated.
  • We work for YOU and provide a personalised service. The benefit of our fee structure means that we do not need to promote a product from which to get paid.
  • If we agree that we want to work with each other, the fee structure will depend on the type and nature of the work undertaken. At all times, we will ensure that you are fully aware of any costs involved, before a commitment is made and any work done.

About Our Company

  • Efficient Financial is a specialist financial planning firm who work with select group pf private and corporate clients so that you can achieve what you want in life.
  • Our approach to investing and financial markets allows you as our client to gain knowledge, control and confidence over your investment strategy.
Tell me and I forget. Teach me and I remember.
Involve me and I learn.Benjamin Franklin

Size

  • We are financial specialists, not general practitioners. We provide services targeted at a select group of people. We employ strategies that rely upon offering unique and special services.
If everyone is thinking alike, then no one is thinking.Benjamin Franklin

Our Core Values

We are passionate about always doing the right thing for you and your finances.

We take time to listen to you and understand your values, lifestyle goals and aspirations.

Together, we create a financial plan which evolves with you over time.

Get In Touch.

If you share these values, contact us today for a meeting.

Contact Us!

Meet Our Team

Harry Crummy

CFP® GradDip QFA FLIA CUA APA SIA

Partner

Harry is a Partner in Efficient Financial and brings over 25 years experience in the profession.

Harry is a Certified Financial Planner™ Professional, which, internationally, represents the highest level of professional practice in financial planning.

Harry also holds a Graduate Diploma in Financial Planning (Hons) from UCD, is a Qualified Financial Adviser (QFA) and a Fellow of the Life Insurance Association (FLIA).

Harry specialises in Financial Planning for individuals and provides a consultancy service to Pension Trustees and other Professions such as Solicitors and Accountants.

John Traynor

CFP® GradDip QFA FLIA SIA

Partner

John is a Partner in Efficient Financial and brings over 35 years’ experience in the profession. John is a Certified Financial Planner™ Professional, which, internationally, represents the highest level of professional practice in financial planning.

John also holds a Graduate Diploma in Financial Planning (Hons) from UCD, is a Qualified Financial Adviser (QFA) and a Fellow of the Life Insurance Association (FLIA).

John specialises in creating rigorous long-term financial plans for private and corporate clients that aimed to maximize returns while minimizing downside risk.

John provides Financial Planning, Wealth Creation and Preservation advice to professionals, business owners, retirees and high net worth individuals. John also advises on Protection to businesses and individuals.

Deirdre Bourke

BA DBS QFA

Deirdre has over 23 years in financial services sector in Ireland, and the UK, and is a Qualified Financial Advisor (QFA).

Deirdre has a Bachelor’s of Arts Degree in History & Politics from UCD and a Diploma in Business Studies from the Smurfit School of Business, UCD.

Deirdre uses her experience and a broad skill set to develop and maintain strong and personal client relationships and she brings an intuitive understanding of the personal side of a client’s needs and objectives.

Deirdre understands how many smart, talented people can find financial planning intimidating and she enjoys working with our planners to help them to build a smart and safe plan for our clients.

Derek Crummy

QFA

Derek has over 30 years’ experience in financial services within the Life & Pensions and General Insurance Sectors.

Previous positions with multi nationals such as Aviva Life, Phoenix, BNP Paribas and Danica Pension have provided a wealth of experience in Business Operations, Business Development, and Sales & Marketing.

Derek joined Efficient Financial in January 2013 and is responsible for the operational side of the business.

Tenette Ludlow

BA (Hons)

Client Services Administrator

Netty has 20 year’s experience in Office Administration and Customer Support in a variety of sectors, including Hospitality, Retail, Digital and Financial Services.

Netty has run her own business in the past and is keenly aware of the importance of efficient communication with clients.

Netty joined Efficient Financial in May 2017 and is responsible for all client support and administration.

Henry Crummy. ACII CIP. Company Founder

Henry Crummy

ACII CIP

Founder

Henry set up the company in 1976 to provide Insurance Broker and Consultancy services to businesses and individuals.

Although now retired from the practice, Henry holds a position on the Board of Directors and has a keen interest in the development of the Company.

Henry has been an Associate of the Chartered Insurance Institute for over 50 years.